Little Known Facts About Comme Des Garcons.

Comme des Garçons, founded by visionary designer Rei Kawakubo in 1969, has grown from a little Tokyo atelier into Among the most influential fashion homes in the world. Its worldwide results wasn't built via classic marketing or mainstream trends, but through a bold philosophy: challenge the norm, crack conventions, and Enable originality speak louder than recognition. This unconventional strategy became the foundation for CDG’s throughout the world expansion.

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CDG acquired Global notice by presenting clothes that rejected regular ideas of attractiveness. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde ideas captured the desire of worldwide fashion editors and consumers early from the nineteen eighties.

This global visibility strengthened the CDG Hoodie name and attracted loyal consumers from every single corner of the whole world.

The 1995 "Sleep" collection consisted of striped pajamas "bearing prints of identification numbers and marks of army boot prints".[30] Contemporaneous media coverage juxtaposed pictures of the collection with pictures taken at Auschwitz concentration camp, and also the controversy obtained Worldwide coverage.

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Comme des Garçons for H&M tuxedo jacket, 2009 The label was started out in Tokyo by Rei Kawakubo in 1969 and set up as an organization in 1973. The brand's identify was influenced by Françoise Hardy's 1962 track "Tous les garçons et les filles", specifically from the line "Comme les garçons et les filles de mon âge" ("such as girls and boys my age").

The 2006 autumn/Winter season collection addressed the principle in the persona,[15] the various ways to current 1's self to the world. Fusing customized menswear with feminine factors like corsets and flower printed costume fabrics, Persona was One more collection that merged the feminine Together with the masculine.

CDG constructed a robust distribution program by placing its merchandise in leading luxurious stores like Dover Avenue Industry, SSENSE, Farfetch, Barneys, and Intercontinental boutiques. This gave the brand name usage of elite consumers globally whilst preserving its creative integrity.

In 2017, the company introduced a new fragrance, Concrete, and marked its launch during the US using a evening meal curated from the artist and chef, Laila Gohar.

Just about every shop was made as an inventive Area, boosting CDG Hoodie's reputation for innovation and supplying customers an immersive retail encounter.

Together with the increase of shopping online, CDG expanded its attain by giving collections as a result of official and partnered e-commerce platforms. Social networking and trend communities aided distribute the manufacturer’s id, creating pieces much like the Enjoy Coronary heart tees and Converse sneakers viral worldwide.

The CDG x Converse Chuck Taylor became The most identified sneaker collaborations on the earth, encouraging CDG reach international mainstream visibility whilst remaining accurate to its edgy creativity.

Comme des Garçons’ runway displays in Paris are legendary. Kawakubo’s theatrical presentations, frequently much more like art installations than fashion Comme Des Garcons shows gained worldwide media protection, reinforcing the model's status for groundbreaking creativeness.

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The business also produces a line of agendered fragrances, most of which happen to be unconventional on this planet of perfume and aligned With all the styles of its clothes.[6]